Hard & Soft Baits

Rapala X-Rap® Magnum Stick 17 - Pilchard

X-Rap® Magnum Stick 17 - PilchardThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. Once stopped, this lipless bait dives head-down...

Rapala X-Rap® Magnum® 15 Hot Head

X-Rap® Magnum® 15 Hot HeadThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for...

Rapala X-Rap® Magnum® 20 Purple Mackerel

X-Rap® Magnum® 20 Purple MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13...

Williamson Tuna Catcher Kit

Tuna Catcher KitFour of the best Tuna Catcher Rigged baits provide anglers with the best lures for Tuna. High-speed performance holds true up to 9 knots.Kit Includes:4 - Tuna Catcher Rigged 5"All lures are pre-rigged with premium VMC®...

Rapala X-Rap® Magnum® 20 Silver

X-Rap® Magnum® 20 SilverThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big...

Rapala X-Rap® Magnum® Xtreme 6-1/4" HD Blue Sardine

X-Rap® Magnum® Xtreme 6-1/4" HD Blue SardineThe 8-foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger saltwater speedsters. Sleek, flat sides create a tight rolling action, while...

Rapala X-Rap® Magnum® 30 Silver Blue Mackerel

X-Rap® Magnum® 30 Silver Blue MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13...

Luhr-Jensen 3-1/4" Dipsy Diver - Black/Black Bottom Moon Jelly

3-1/4" Dipsy Diver - Black/Black Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the...

Williamson Big Game Catcher 8 - Pink White

Big Game Catcher 8 - Pink WhiteThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to elicits savage strikes. Whether you rig it with ballyhoo, strip bait, or "naked" this is an all-around lure good...

Rapala Skitter Walk® 08 - Green Mullet

Skitter Walk® 08 - Green MulletSuperior construction assures a perfect swimming bait right out of the box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking the Dog."Features:  Rapala® "walk-the-dog" actionWeighted tailRealistic...

Rapala X-Rap® Magnum® 15 Bonito

X-Rap® Magnum® 15 BonitoThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big...

Rapala X-Rap® Magnum® 30 Wahoo UV

X-Rap® Magnum® 30 Wahoo UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for...