Hard & Soft Baits

Rapala X-Rap® Magnum® 15 Blue Sardine

X-Rap® Magnum® 15 Blue SardineThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots...

Rapala X-Rap® Magnum® 30 Yellow Fusilier UV

X-Rap® Magnum® 30 Yellow Fusilier UVThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13...

Williamson Big Game Catcher 8 - Red Black

Big Game Catcher 8 - Red BlackThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to elicits savage strikes. Whether you rig it with ballyhoo, strip bait, or "naked" this is an all-around lure good...

Rapala X-Rap® Magnum® 20 Gold Green Mackerel

X-Rap® Magnum® 20 Gold Green MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13...

Luhr-Jensen 40' Jet Driver - Metallic Blue Moon Jelly

40' Jet Driver - Metallic Blue Moon JellyThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling...

Luhr-Jensen 2-1/4" Dipsy Diver - Silver/Silver Bottom Crush

2-1/4" Dipsy Diver - Silver/Silver Bottom CrushThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the diver...

Rapala X-Rap® Twitchin’ Minnow 4" Electric Chicken

X-Rap® Twitchin’ Minnow 4" Electric ChickenThe aggressive side-to-side X-Rap® Twitchin’ Minnow is designed to perform a tight walk-the-dog swimming action. Xtreme flash with X-Rap® attitude triggers the attack instinct in fish...

Williamson Live Ballyhoo Combo 10.5" - Bonito/Blue

Live Ballyhoo Combo 10.5" - Bonito/BlueThis classic setup comes pre-rigged and ready to add extra commotion to your spread. The scoop head Sailfish Catcher adds the attraction of smoke and bubble trail to the Live Ballyhoo, an irresistible combination...

Luhr-Jensen 4-1/8" Dipsy Diver - Fire/Silver Bottom Moon Jelly

4-1/8" Dipsy Diver - Fire/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the...

Luhr-Jensen 30' Jet Driver - Silver UV Crush

30' Jet Driver - Silver UV CrushThe Jet Diver's unique, buoyant design collects water pressure against its wings to dive; Yet when pressure is relaxed, the Jet Diver will float off the structure. The preeminent diver for river back-trolling applications,...

Luhr-Jensen 3-1/4" Dipsy Diver - Fire/Silver Bottom Moon Jelly

3-1/4" Dipsy Diver - Fire/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the...

Rapala X-Rap® Twitchin’ Mullet 3-1/8" Purple Chartreuse

X-Rap® Twitchin’ Mullet 3-1/8" Purple ChartreuseThe subtle, relaxed side-to-side action of the X-Rap® Twitchin’ Mullet is designed to perform a wide, twitching walk-the-dog swimming action. Xtreme Flash with X-Rap® attitude...