Hard & Soft Baits

Luhr-Jensen 2-1/4" Dipsy Diver - Fire/Silver Bottom Moon Jelly

2-1/4" Dipsy Diver - Fire/Silver Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the...

Rapala X-Rap® Magnum® Xtreme 6-1/4" HD Durado

X-Rap® Magnum® Xtreme 6-1/4" HD DuradoThe 8-foot running X-Rap® Magnum® Xtreme trolls true at over 15 knots, allowing you to cover more water and trigger saltwater speedsters. Sleek, flat sides create a tight rolling action, while the...

Williamson Big Game Catcher 8 - Black Purple

Big Game Catcher 8 - Black PurpleThis heavy-duty 8" trolling jig features a concave pusher head face that works an erratic swimming action to elicits savage strikes. Whether you rig it with ballyhoo, strip bait, or "naked" this is an all-around lure good...

Rapala Skitter Walk® 08 - Holographic Bone Chartreuse

Skitter Walk® 08 - Holographic Bone ChartreuseSuperior construction assures a perfect swimming bait right out of the box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking the Dog."Features:  Rapala® "walk-the-dog" actionWeighted...

Luhr-Jensen 4-1/8" Dipsy Diver - Black/Black Bottom Moon Jelly

4-1/8" Dipsy Diver - Black/Black Bottom Moon JellyThe special round shape and resulting multi-directional feature sets the Dipsy Diver® apart from all other divers and planers. A shift left or right, as indicated on the base plate, will cause the...

Rapala X-Rap® Magnum Stick 17 - HD Wahoo UV

X-Rap® Magnum Stick 17 - HD Wahoo UVThrow the stick out and let them fight over it. The X-Rap® Magnum Stick 17 casts far and swims in wide curves, making it a natural for fast and aggressive retrieves. Once stopped, this lipless bait dives...

Rapala X-Rap® Magnum® 15 Gold Green Mackerel

X-Rap® Magnum® 15 Gold Green MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13...

Rapala X-Rap® Magnum® 15 Redhead

X-Rap® Magnum® 15 RedheadThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for...

Rapala X-Rap® Magnum® 20 Blue Mackerel

X-Rap® Magnum® 20 Blue MackerelThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots...

Williamson Master Kit

Master KitA great starter pack or a one-off weekender kit. 4 all-around lures that will do well for Dorado, Tuna, Bonito, etc. Easy-to-clean mesh storage bag.Kit Includes:1 - Dorado Jig 1-1/2oz.1 - Dorado Catcher 6"1 - Sailfish Catcher 5"1 - Tuna Catcher...

Rapala X-Rap® Long Cast 4-3/4" Hot Pink UV

X-Rap® Long Cast 4-3/4" Hot Pink UVDesigned for extreme casting distances in the most demanding conditions, the X-Rap® Long-Cast is built heavy and tough to target large, aggressive saltwater predators. Fishing with fast, steady retrieve results...

Rapala X-Rap® Magnum® 30 Dorado

X-Rap® Magnum® 30 DoradoThe massive diving-lip takes the X-Rap® Magnums deep… unassisted. Nothing to hinder the action. Each dives to its preset depth…the XRMag10 to 10 feet, the XRM15 to 15 feet, etc. Run up to 13 knots for big...